Each of us has our own challenges, goals and reasons to ride. At Ashoka, our purpose is to help you unleash your full potential no matter the chosen path. We do this with our products, our people and the stories we share. Come feel what it’s like to be limitless. Come ride with us. 

 

Ashoka is a quality conscious company. Therefore, we provide high importance to qualitative aspects, whether it is about products’ quality or about services. In order to bestow premium quality products, we stringently adhere to quality management system right from product procurement till supply at client’s end. This is the sole reason why Ashoka is synonymous with cycling and cyclists everywhere. 

 

With a relentless passion, we continue to be the most desired partners of cyclists in India, delighting customer with world class products and customer experience. Thereby unleashing each rider’s full potential. 

 

The brand’s passion for thrill and quality is equally shared by its consumers, the proof of which is million proud Ashoka product owners. Our values underpin everything we do.